We need to persuade the rich to change their mind and make the right decisions themselves because whenever we raise taxes on them, they don't CHOOSE to reduce interest rates on student loans- they're so selfish that they take the tax money lost back by charging more for their lower constituents (institutions like colleges). If the government stopped distributing grants and 'free money' (money is NEVER free, regardless of what anyone tells you), tuition and fees would go down, increasing attendance to colleges. The only reason interest rates are on student loans is because the rich handed out so much grants and scholarships they have to interest rate it as a good policy issue to focus on away from the real problem is the very structure of the college payment system.